Wearing Many Hats As a Designer for a Software Startup with Andrew Berkowitz

Andrew Berkowitz (@TheWitzCarlton) is the Head of Product for Tradeversity, a buying-and-selling platform for university students. After gaining experience in a large corporate setting, Andrew has jumped in to startup life, enjoying the struggles along the way.

In this conversation, Andrew shares some of the workflows required in a young, small, and nimble company, as well as his experiences testing personal productivity methods and morning routines.

Catch up with Andrew on his own show, The Global Startup Movement

 

Show Notes & Links

• Andrew is “Head of Product” for Tradeversity
• Early stage startups require the wearing of many hats 

"Design is the question of taking what's in the mind and manifesting them into reality."

—Andrew Berkowitz

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• Tradeversity is exclusive to higher education students
• Andrew graduated from Virginia Tech
• .edu, .ac.uk — educational TLDs
• Sharepoint, and other internal marketplaces within corporations are rather outdated 

"Product Design is more like being an inventor than a designer."

—Prescott Perez-Fox

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"The most important aspect of building a product is gaining empathy for users."

—Andrew Berkowitz

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• Ideo
• Design Thinking can mean different things
• 5 elements of D-Thinking: gain empathy → define problem → ideation → prototype → test & iterate
• Andrew worked at a large bank before joining a startup
• Scrum Master (in Agile Project Management) 

"The speed at which a project is moving is directly proportional to the energy involved."

—Prescott Perez-Fox

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"Innovation comes from failure; Having the freedom to fail allows us to innovate."

—Andrew Berkowitz

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• Ready, Fire, Aim by Michael Masterson on Amazon and on Audible
  
• Andrew