What Sally Hogshead Learned Working in America's Top Ad Agencies, and How That Shaped Her Work as an Author

Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives.

In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win.

Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start.

GET THE EPISODE

• Download The Busy Creator Podcast, episode 86 (MP3, 38:43, 18.7 MB)
• Download The Busy Creator Podcast, episode 86 (OGG, 38:43, 21.6 MB)

SUBSCRIBE TO GET NEW EPISODES

 

Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music

Show Notes & Links

• Sally and Prescott have worked together on a varied of projects since 2011
• Prescott discovered Radical Careering during his first job, which wasn't a very good job.
• When Sally found advertising, it was "love at first sight"
• Portfolio Center and their Copywriting course
• Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game

  "The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist."

  —Sally Hogshead

  Tweet This

• Fallon McElligott Rice, now just Fallon
• Her Second phase was working with smart people on rapid-fire projects

  "You want to be the dumbest person on the team."

  —Sally Hogshead

  Tweet This

• Her Third phase was disillusionment when inheriting a management role

  "It takes a completely different mindset to be with people than from being with my ideas."

  —Sally Hogshead

  Tweet This

• The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.].
• Sally was the Creative & Managing Director for .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}