Host: Colleen O’Connell-Campbell
Guest: Jennifer Williams, Founder of Firefly Insights
In part one of a three-part series, Colleen sits down with Jennifer Williams, a passionate advocate for employee ownership and founder of Firefly Insights. This episode explores how business owners can transition their companies to employees - preserving their legacy, values, and community roots - expanding their options beyond the default of private equity or selling to competitors.
Jennifer shares why employee ownership is gaining traction in Canada, how it can stabilize businesses post-exit, and why it’s not just a succession plan - it’s a cultural shift.
✨ Highlights and Time Stamps
1:45 - Why Jennifer left nonprofit work and fell in love with people-first business
5:30 - The Canadian exit landscape: Baby boomers and the private equity squeeze
10:10 - When ownership transitions go wrong (and what to do instead)
14:05 - How employee ownership compares to family succession
20:40 - Common emotional challenges for exiting founders
26:30 - Governance isn’t anarchy: Structuring roles and responsibilities
31:10 - The two-phase process of transitioning to employee ownership
38:50 - Best-fit industries and how to start the conversation
🟡 Fun, Frank Advice from Jennifer
“Even if your transition is 10+ years away, the seeds you plant now are what will bear fruit later. Start the conversation now.”
📣 Enjoyed this episode?
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💼 Thinking about your own exit?
Book a complimentary 1:1 Wealth Gap Analysis with Colleen on LinkedIn or reach out via email to bridge the gap between business success and personal wealth 📩
We’ll map out a transition that aligns your business success with personal financial freedom.
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