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May 5, 2025 30 mins
Why is collaborating with local and state governments important for businesses in rural areas?

Chuck Ruggiero, a seasoned professional in the outsourcing industry with a background in programming, has been a pivotal figure in bringing jobs back to the United States through rural outsourcing. He believes in harnessing the potential of local talent while maintaining high global standards, a vision he continues to pursue as CEO of Optomi Professional Services. Ruggiero advocates for the value of rural outsourcing in the US, emphasizing its role in cultivating an efficient IT workforce by training local communities, veterans, and professionals to fill the talent gaps often overlooked. His approach, which includes strategic partnerships with local governments and a focus on nearshore services, demonstrates a sustainable model that enhances operational efficiency, reduces costs, and revitalizes rural areas by providing comprehensive consulting solutions.

Key Takeaways:
  • Outsourcing involves finding talent that may not be available in-house or seeking lower-cost talent
  • Investing in rural talent by training them to progress from tier 1 to tier 4 support roles has been a successful strategy.
  • Recruiting veterans from nearby military bases to transition into technical support roles is a key strategy
  • Understanding key performance indicators (KPIs) is crucial for providing tailored solutions to clients
  • The company offers various services including staff augmentation, professional services, and managed services
  • Starting a class A business in rural America can be challenging but offers job opportunities
  • Collaboration with local and state governments is crucial for the success and growth of businesses in rural America

More from Chuck Ruggiero
Chuck Ruggiero is the CEO of Optomi Professional Services, a purpose-driven technology talent provider composed of Optomi and Provalus. With over two decades of executive leadership, Chuck is known for transforming operations and scaling companies into industry leaders. His tenure includes launching Provalus, guiding Optomi’s explosive growth, and driving U.S.-based outsourcing initiatives that rival offshore alternatives. A seasoned strategist and operator, Chuck has led exponential growth across four major firms—one of which went public—and brings blue-chip experience to every initiative he touches. He’s a master of business transformation, operational excellence, and market expansion, with deep expertise in M&A, succession planning, and executive coaching.

Chuck’s leadership philosophy blends entrepreneurial spirit with operational rigor. From overseeing global delivery teams to advising C-suites and boards, he has consistently delivered measurable, sustainable results. With a sharp focus on financials and a passion for building world-class cultures, Chuck is as committed to the bottom line as he is to purpose-driven innovation. Outside the boardroom, he's a DIY enthusiast and self-described “closet coder.” A board member of The TGB Foundation and a longtime supporter of initiatives that uplift underserved communities, Chuck channels his success toward creating meaningful, lasting impact across America.


 
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