Influencer Marketing 101: Building Partnerships as a Teacher

Turn Everyday Teacher Life into a Powerful Marketing Partnership

In this episode of The CEO Teacher® Podcast, I’m showing you how influencer marketing can unlock a whole new income stream for your teacher business—even if you don’t consider yourself an influencer. Whether you're sharing Amazon finds, lesson plans, or classroom decor tips, your everyday teaching life is packed with potential. And the best part? You don’t need thousands of followers to start building authentic, mutually beneficial partnerships that pay off.

We’ll chat about the power of being a teacher influencer in 2025, how to pitch brands (or other educators) with confidence, and what makes a partnership truly work. I’m also breaking down how to track what’s actually working using engagement data, trackable links, and discount codes. You’ll walk away with a clear influencer marketing strategy—and the confidence to get started today.

 

In this episode, you will learn:

• Why influencer marketing is perfect for teachers (even if you're not on TikTok!)

• Where to find your ideal brand partners and fellow influencers

• How to craft a pitch that’s genuine, professional, and actually gets read

• What makes a teacher partnership mutually beneficial

• How to measure success and tweak your influencer marketing strategy over time

Links Mentioned in this Episode about Influencer Marketing: 

• Follow @theceoteacher on Instagram for more real-life examples

CEO Teacher® Resources Worth Their Weight in Gold

You're already a wealth of knowledge! You’re a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started. 

 

If that’s you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.

 

Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together. 

 

Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!

 

And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List

Ready to connect with a community of inspiring educators? Join the conversation!

• Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it’s always a party in the DM’s- just sayin’

 

• Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…

 

• Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!

 

• Join The Community: The CEO Teacher’s Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon