The Clinical Entrepreneur
Welcome to Season 2 of The Clinical Entrepreneur podcast - where we ditch the boring business talk and serve up the real, raw, and ridiculously helpful strategies you need to grow your wellness practice. This season is all about big moves, bold goals, and finally building the business that matches your vision. From creating programs your patients will rave about to streamlining your systems so you can actually breathe (imagine that!), we’re covering it all - minus the fluff. If you’re ready to attract your dream patients, grow your income without burnout, and finally feel like the confident CEO of your practice, you’re in the right place. Think of me as your sassy, no-BS business bestie, here to cheer you on every step of the way. Let’s build the practice - and the life - you’ve been dreaming about. Grab your coffee (or wine), and let’s do this!
Episodes
If your patients show up once and never return, you’re not alone - but there’s a better way. In this episode, we’re breaking down how to create a patient loyalty program for your wellness practice that actually works.
You’ll learn how to reward healthy habits, encourage follow-through, and build meaningful relationships that keep patients coming back for more. I’ll walk you through step-by-step strategies ...
Whether you’re moving into your first office space or re-negotiating a lease you’ve had for years, this episode will change how you think about real estate.
I’m joined by Colin Carr, CEO of CARR , and together we’re unpacking the biggest commercial real estate mistakes wellness practitioners make - and how to avoid them.
We talk about how to negotiate like a pro (even if it’s your first lease)...
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone.
In fact, these are the top three business challenges I hear from nearly every practitioner I coach.
In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spo...
If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you.
I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep.
Here’s what you’ll learn:
Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through.
Whether it’s food sensitivity panels, hormone testing, or...
If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend.
We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again.
Inside t...
Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated?
Yikes. 😬
The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind.
In this episode, I’m breaking ...
As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices.
We’ll explore:
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If you’re wondering why your patients ghost after a great first visit, this episode is for you. In today’s show, I’m sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients.
You’ll learn when to reach out, what to say, and how to keep track of it all, even if you’re running your practice solo. Plus, I’ll share real-life messag...
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.”
Hard pass, right?
But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart.
In this episode, we’re flipping the typical...
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over?
In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life.
The Gut Revolution: What the Latest Science Tells Us
The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between.
In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to ...
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss.
If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this o...
“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you.
In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to know your voice, your values, and your patients - so you’re n...
You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice.
What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does.
In this episode, I’m spilling the tea on why being a guest on someone else’s podcast is one of the bes...
If the word “marketing” makes you break out in hives, you are not alone.
Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine.
But here’s the thing: if no one knows who you are or what you do, it’s going to be really ...
Think free downloads are outdated? Think again.
One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you.
In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, te...
Ever feel like social media is a full-time job you never signed up for? 🙃
Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake.
But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post w...
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen.
Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book.
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I’ll admit it - I was the biggest roadblock in my own business.
When I asked my team what wasn’t working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging.
And here’s what I realized: Most wellness practitioners - whether they have a team or are working solo - are the biggest bottlenec...
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