71% of customers are after personalisation, and 79% are frustrated when it’s missing. How can we, as marketers, continue to meet these emotive needs yet still welcome digitisation with open arms?
On this episode of The CMO Show, we’re joined by Emma Springham, Chief Marketing Officer at TSB Bank. Emma is on a journey to balance the human side of marketing with the evolving and changing nature of banking.
Join us as we sit down with Emma to learn about her approach to automation – recorded live at Adobe’s Executive Forum in Sydney.
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The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
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