The CMO Suite Hosted By Sean Halter
Episodes
Sri Rajagopalan has an incredible story to tell. From his humble start in the industry to his substantial rise along the way, his focus on being present and in the moment has helped shape his life and his approach to what’s next for marketers.
If you’ve ever watched a great TV spot and thought, “I love that song,” there’s a chance Jennifer Frommer played some part in it. As SVP, Creative Content and Brand at Columbia Records, she plays a varied role in strategy and partnerships with some of the biggest hitmakers in the business. She also talks about the path to her current position and shares stories of her days at Interscope.
Gayle Troberman didn’t expect to be in the radio business, but when Bob Pittman made the call asking her what she thought about helping him rebrand Clear Channel Radio, she knew it was the right next step. Now CMO for iHeart, she talks about what’s amazing about radio, podcasts, and the business in general, and shares some inspirational stories about those who’ve helped shape her journey.
As Principal of Longblink Strategy Studio, John Militello has been able to take a long blink to pause and look at what it takes to succeed on both the client and agency sides of the business. His journey at Google helped him adapt to a changing consumer environment, critical in his success in evolving the strategic approach as Director of Marketing at Volvo. Now he’s helping others figure out how to pause and reset their course in ... Read more
As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.
In episode 208, we get to hear all about consulting from Alberto Brea and Milton Pappas. Brea, the Chief Growth Strategist at DiMassimo Goldstein, has had his fair share of successes in the marketing industry. Milton Pappas, former CMO of Hudson Bay, is using his years of digital marketing and ecommerce experience to help others within the marketing industry keep up with all the digital content being produced.
In episode 207, we get to hear all about multicultural marketing from one of the top experts in the field, Dr. Jake Beniflah. Dr. Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, dedicated to representing women and ethnic and racial minorities in multicultural research and data science. He is also an editor for the CMO Council. How do art and science come together in marketing? ... Read more
In episode 206, we’re lucky enough to hear from two talented marketers! Karl Gibson, a global product creative for Netflix, tells us about his journey from print to digital. We also spoke to Dea Lawrence, who began her career as an actress and later made the jump to marketing. How did this former actress help save TubeMogul from going out of business? Listen in to find out!
Complex’s visionary CEO Rich Antoniello stops by the CMO Suite for another insightful episode. Rich provides his perspective on what makes a good sales person as well as the importance of prioritizing your time. As an industry veteran, what does Rich appreciate about the industry's revolution? What does he wish were different? Find out in the latest episode of the CMO Suite.
In episode 204, industry legend Bonin Bough joins the CMO Suite. The Former Chief of Media and Commerce Officer at Mondelez International has also spent time working for Pepsi Co and is now the Founder and Chief Growth Officer of Bonin Ventures. How did Bonin find success in the marketing industry at such a young age? What does "Solve don't Sell" mean? Find out in this week's episode!
You don’t see “CFO” and “Marketing” in a title as often as you should. In episode 203, Farmers Insurance CFO – Marketing Scott Griffiths explains his title and why it’s so important to have an understanding of both concepts. How does Farmers stand out among the 30 insurance ads that Americans see every week? Listen in to find out!
In episode 202, ModCloth CEO Antonio Nieves tells us about how his background in Finance has helped him excel in the marketing space. How does Antonio’s family and well-traveled upbringing impact his role as the head of a popular online retailer? Listen in to find out!
In episode 201, Levi’s CMO of Global Brands Jen Sey discusses why it is so important to share the same values as the brand you’re working for. Society speaks about personal decisions more publicly because people want to know what companies stand for, which impacts the daily marketing activities at Levi’s. What’s it like being a mom in the C-Suite? Listen in to find out!
Kicking off SEASON 2, episode 200 takes a look back at some of the most memorable moments in Season 1. Jae Goodman, CEO of Observatory Agency, joins us again to discuss his experience in the industry and marketing channels that he can't live without. Tune in to see everything we have in store this season!
Episode 112, "New Age Agency" brings us to the end of 2018, with a look back at how much things have changed since the Mad Men era of advertising. Brett Schneider gives us some insight on what it’s like to be a millennial building a successful career in 2018. Robb High is also very candid with us as he talks about where he thinks the industry is moving. With all of the changes happening in the last few years, what is the best way t... Read more
Episode 111, "Travel and Tourism" gives us some insight on marketing in the tourism industry. Sean Dee says ”Aloha” from Hawaii, where he’s busy marketing the iconic Outrigger beach resorts. On another side of tourism, Charlie Cole, Chief Digital Officer of Tumi, tells us about how new traveling trends have affected travel apparel brands like his. After this episode, we’re tempted to pack our bags and take a tropical adventure of o... Read more
Episode 110, “Sports and Entertainment” enlightens us on the joys and challenges of marketing in the sports and entertainment industry. First, Brian Killingsworth tells us about how he kept up with the increasing market demand while helping lead a newborn NHL team, the Vegas Golden Knights, to a Stanley Cup Playoff. Do you know which national landmark Jae Goodman gets to see from his office on the west coast while rebranding his ag... Read more
Episode 109, “B2B and B2C” immerses us into the world of B2B and B2C marketing. We get to chat with Brian King, VP of Marketing at Owens Corning, about the challenges that he faces when marketing while answering our biggest question: why would it make sense for a roofing company to invest in digital? We also got to hear from Mark Seguin, the CMO of Popchips, who has worked his way up the ladder in the food industry. The Dole marke... Read more
Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favori... Read more
It’s that time of year, so don’t miss it as we talk to two veteran CMOs about what’s happening in the eyewear, dental and overall marketing space from their perspective. Episode 107: Health and Wellness Features Doug Zarkin – CMO, Pearle Vision and Alexis Cardona – Former Senior VP Marketing, Aspen Dental
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