SUMMARY:
In this episode we tackle one of the biggest challenges for coffee shop owners—rising costs and how to communicate price increases to customers. With commodities like coffee, milk, syrups, and even cups on the rise, how do you balance profitability while maintaining customer loyalty?
Join us as we discuss strategic ways to approach price adjustments, including transparency in messaging, social media strategies, and the role of baristas in customer communication. We also explore the psychology behind pricing and whether removing menu prices might be an effective approach.
If you're navigating the complexities of price increases in your coffee business, this episode is packed with insights to help you make informed decisions while keeping your customers engaged and supportive.
Want access to our free menu pricing tool? Drop “menu tool” in the comments on any of our socials, and we’ll send it your way!
Tune in and learn how to master the delicate art of price adjustments in the specialty coffee industry.
Minute by Minute:
0:00 Introduction
5:01 To be direct or not in announcing price increases
12:41 How are we getting pricing updates out to customers?
16:03 Neutrality is necessary when it comes to opinions
18:57 The creative ways we’re dealing with price increases
22:33 We don’t do price increases well
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