All Episodes

April 8, 2025 54 mins

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Carrick Longley discusses Large Language Models (LLM) and influence. Key topics include:

  • LLM 101
  • Usage and changes in prompt engineering
  • Improving influence resonance and speed
  • The recent DeepSeek model controversy
  • Bias in foundational models and
  • Software development

Recording Date: 26 Mar 2025

Research Question: Guest suggests an interested student or researcher examine: 

Resources:

Link to full show notes and resources

Guest Bio: Dr. Carrick Longley is the Founder and CEO of ZenithFlow, a company pioneering privacy-first AI solutions for strategic communications. A former Marine Corps SIGINT and Technical IO Officer with a Ph.D. in Information Sciences, he leads the development of StoryForge, an advanced platform that transforms raw data into compelling narratives. Through ZenithFlow's local-first AI approach, Dr. Longley is revolutionizing how organizations leverage artificial intelligence to create impactful messaging while maintaining complete data privacy and control.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at communications@information-professionals.org.

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.