How David Built a $12M SaaS for Real Estate Investors featuring David Lecko

In this episode of the Collective Genius Podcast, I sit down with David Lecko, founder of DealMachine, for a deep dive into how he transformed a simple personal solution into a powerful real estate tech platform. We explore how DealMachine started as an app to automate mailing letters to property owners and grew into a comprehensive lead generation tool serving investors nationwide. David opens up about the pivotal moments, strategic missteps, and valuable lessons that helped shape the trajectory of his business.

 

We also dig into the mindset differences between beginner and high-level investors, the importance of execution over excuses, and why evolving with your market is essential for long-term success. From tactical marketing insights to culture-building strategies, David delivers a masterclass on scaling both a business and a team. Plus, he shares some under-the-radar data tips investors can start using immediately to land more deals.

 

Timeline Summary

[0:00] - Introduction

[3:00] - The origin story of DealMachine and the failure that sparked innovation

[7:12] - From $0 to $12M: The growth curve of a bootstrapped SaaS business

[11:30] - The tipping point: Knowing when to go all in on the business

[18:30] - Strategic mistakes, scaling pain, and bouncing back

[24:00] - How David built a marketing engine and hit 3M views a month on social

[30:45] - Execution over excuses: Why blaming the market stalls growth

[33:00] - 75 Hard and the role of personal discipline in business performance

[36:30] - Creating a no-drama, high-performance team culture

[40:45] - David’s goldmine hiring strategy (including his unique paid project test)

[44:00] - Data-driven acquisition strategies working RIGHT NOW

[50:30] - Racing cars, relieving stress, and maintaining balance while building

 

5 Key Takeaways

 

1. Solve Real Problems – DealMachine was born out of David’s own frustration with not following up on leads. Solving your own pain point can lead to scalable business ideas.

2. Niche Focus Wins – Trying to serve everyone can dilute your value. The real traction came when DealMachine leaned into what early investors were already doing—driving for dollars.

3. Hire Through Action – David’s paid project-based hiring method offers a powerful way to evaluate talent in real-world conditions rather than relying on traditional interviews.

4. You Control the Outcome – Economic shifts happen, but David emphasizes that your performance as an operator matters more than market conditions.

5. Data is Your Edge – Strategies like targeting multiple-lot properties or filtering sellers by age can dramatically boost your conversion rates.

 

Links & Resources

 

• dealmachine.com

• The Great CEO Within by Matt Mochary

• 75 Hard Challenge by Andy Frisella

 

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