Scaling to 200+ Real Estate Deals Per Year Systematically featuring Marck de Latour

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April 8, 2025 • 70 mins

In this episode of the Collective Genius Podcast, I sit down with longtime CG member and fellow leadership team member, Marck de Latour. Marck shares his inspiring journey from growing up in New Zealand to building a thriving real estate business in Kansas City. We unpack how he transitioned from a tennis scholarship student to a full-time investor, and the pivotal moments that shaped his career.

What makes Marck’s story so compelling isn’t just the scale of his operation—it’s the strategic mindset behind it. We get into what it really takes to go from solopreneur to CEO, how to build a team rooted in culture and accountability, and why investing in people is the true unlock for long-term success. If you’re navigating the early stages of real estate or trying to scale your business while preserving your sanity, this is one you don’t want to miss.

Episode Highlights & Timeline

[0:00] – Introduction

[3:09] – How Marck’s company shifted from turnkey rentals to a diversified model including new construction and wholesale

[7:07] – Why he chose Kansas City after growing up in Auckland, New Zealand

[13:12] – The seminar that jumpstarted his real estate career and his creative strategy to fund his first deal

[17:01] – Buying with no money: How Marck leveraged relationships and built trust with calculated action

[19:31] – Learning the hard way that spousal alignment is critical for long-term business stability

[24:22] – From W-2 to full-time investor: The real estate advice Marck would give his younger self

[26:38] – Joining Collective Genius and why it became the most important business move he ever made

[31:07] – Real talk on work-life balance and the game-changing hire of a true integrator

[39:10] – Building a team from the ground up and replacing nearly the entire staff for the right culture fit

[46:12] – Why Book Club has become one of the most powerful tools for building culture in his organization

[50:03] – How Collective Genius supported Marck’s business during COVID with shared resources and strategy

[53:48] – Marck’s most effective leadership strategy over the past 6–12 months

5 Key Takeaways

The Power of Calculated Action

You don’t need tons of money to start—you need diligence, research, and the confidence to act on what you learn.
Your Spouse is Your First Business Partner

Aligning with your spouse or partner financially and emotionally is non-negotiable when building a business that impacts your family.
Culture Over Everything

Building a great team starts with shared values. A strong culture can outperform talent alone—and Book Club is one way Marck nurtures that.
Get Out of the Way to Scale

Visionaries need integrators. Marck didn’t find balance or scalability until he hired a true operations leader to run the day-to-day.
Community Is a Cheat Code

Collective Genius gave Marck the tools, strategies, and peer accountability he needed to evolve from investor to CEO—and it continues to be his sounding board through every stage of growth.