Tim McGarvey: Why Branding Your Direct Mail Is the Game-Changer You’re Missing

In this episode of the CG Live Podcast, I’m joined by Tim McGarvey, a real estate investor based in Napa, California, who virtually operates a thriving wholesaling and flipping business in Raleigh-Durham, North Carolina. Recorded live at our Q2 CG event in Clearwater Beach, Tim shares how his remote team succeeds across the country, the intentional culture that fuels their growth, and how they’ve carved a marketing advantage in a highly competitive space.

 

We dig into his presentation on direct mail strategy—an often overlooked channel that, when executed well, can generate serious inbound deal flow. Tim shares practical ways to localize your message, build trust through branding, and cut through the noise. Whether you’re sending your first batch of mail or optimizing an existing campaign, this is one you don’t want to miss.

 

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Episode Highlights:

[0:00] - Introduction

[1:06] - Where Tim lives, operates, and how his team runs a multi-state virtual wholesaling business

[2:08] - How a property management connection in NC sparked their investment focus

[3:02] - The challenge of building culture virtually—and how they’ve intentionally solved it

[5:44] - Scaling from Select to Premier level in CG and what that journey looked like

[6:35] - Key lessons from Tim’s CG presentation on direct mail marketing

[7:21] - Why standing out with localized branding is now essential in direct mail

[8:27] - Actionable steps to localize and brand your mail more effectively

[11:07] - Biggest takeaways from this CG event: leadership development and AI

[13:42] - Why the right team is crucial to scale—and where to find the talent

[14:03] - How they’re preparing to integrate AI into their marketing and systems

 

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3 Key Takeaways:

 

 

1. Brand your mail like your website – Use your logo, local lingo, and property images to build recognition and trust.

2. Virtual culture takes work – A remote team can thrive if you’re intentional about communication, camaraderie, and clarity.

3. Leadership is leverage – Investing in second-tier leaders creates time and capacity for real growth.

 

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Links & Resources:

• Learn more about Collective Genius: explorecg.com

 

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If you found this episode helpful, follow, rate, and share the CG Podcast. Want to scale your real estate business with proven insights and community? Apply now at explorecg.com.