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August 9, 2025 12 mins

As someone who spent her freshman year at the University of Alabama (UA), I know firsthand how costly simply attending two semesters of classes can be there. Add to that the experience of Greek life, and your social circle isn’t the only thing that suddenly expands.

Sorority hashtags and content exploded on social media, as universities eased Covid-19 restrictions and let students resume fall recruitment activities. This was especially true for UA, which is often used as the benchmark for recruitment across the country due to its size and funding.

Earlier this year, Max (formerly HBO Max) released a documentary that examines UA rush through a magnifying glass. Whether you’ve seen the documentary, enthusiastically followed the #BamaRush trend, or you’re simply curious about the price that’s paid for Greek life, this article is a good starting point for learning about the true costs of sorority recruitment.

I’ll break down the rush process, point out its main financial factors, and weigh the pros and cons of taking on Greek life.

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