The CommonHouse Podcast
The CommonHouse Podcast covers marketing, advertising, and creative in the southeast. Hosted by Casey Combest and Tommy Kirkpatrick, owners of CommonHouse Productions. In each episode, we’ll sit down with agencies, marketing directors, and freelance creatives who are movers and shakers in the region in their respective fields.
Episodes
In this episode of the CommonHouse Podcast, hosts Tommy Kirkpatrick and Casey Combest break down why podcasting is one of the most powerful marketing tools in 2025. From building long-form trust to generating content that positions your brand as a thought leader, they share proven strategies to grow your business through authentic conversations. Discover how podcasts can complement your overall marketing strategy, create referral o...
What happens when bold creativity meets deep research and a culture of courageous collaboration? In this episode of the Common House Podcast, we sit down with Rob Bridges, CEO of Mad Genius, to explore the 20-year journey behind one of Mississippi’s most disruptive creative agencies. Rob shares the story behind the company’s unique name, their “five C’s” hiring philosophy, and the lab-like approach that fuels award-winning campaign...
Laura Johns of The Business Growers shares the strategy behind her “Know, Grow, Scale” framework that’s helping IT and managed service providers break out of the exhausting cycle of referral-only business. From foundational brand work to smart scaling, Laura discusses why authority, content, niching down, and CRM systems are the real game-changers—and how to build a marketing engine that actually works.
In this episode of the Common House Podcast, Casey and the team break down the most essential types of videos every business should consider—whether you're just starting out or looking to scale. From explainer videos and customer testimonials to behind-the-scenes storytelling, augmented reality, and immersive content, this conversation is packed with real-world insights, stats, and examples that help clarify what actually works. If...
In this engaging episode of the Common House Podcast, we sit down with the hosts of the Bourbon and Business Podcast—Adam Horlock, Tyler Wiltshire, and Dakota Tate—for a candid conversation about what it really takes to grow a successful business in the Southeast. From gritty startup stories and unexpected celebrity run-ins to tactical advice on customer research, marketing strategy, and building trust, this conversat...
User-generated content may grab attention, but it’s the blend with high-quality video and longform storytelling that creates lasting brand impact. In this episode, Casey and Tommy unpack the evolving world of digital content—from vertical video and video podcasts to AI-powered editing and personalized visuals. They share the practical strategies they’ve seen work—and the mistakes businesses should avoid.
What makes a brand truly premium? In this inaugural episode of the Common House Podcast, we sit down with Eric Evans and West Williams from Ramey—an agency with a 40-year legacy rooted in Mississippi but punching far above its weight. We explore their definition of a premium brand, the importance of strategy over tactics, and how authenticity drives today’s most successful campaigns. Whether you're a brand builder, cre...
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