All new and existing business owners get the number one question: “Tell me a little bit about your business.” This can be your moment to shine or turn off the person you are talking to. I cannot tell you how many networking events I have been to and asked this simple question that should be answered in about 30 seconds, but ends up with them rambling on about I really don’t know what. I can tell you this. Those who rambled on and spoke only about themselves and not how they solved their clients' problems, I have zoned out and will never do business with them or refer them to anyone. Why? Because I have no idea what they do. Who their customers are. And how they concisely solve their customers’ problems.
The importance of an elevator pitch cannot be overstated. In networking scenarios, first impressions are crucial. A well-crafted pitch enables you to:
Steps to Crafting an Effective Elevator Pitch
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