šIs Your Construction Business Ready to Scale? Take the free online assessment HEREĀ
āļøSchedule your free business evaluation call with our team HEREĀ
ā
EPISODE 391: Youāve built your construction business on word of mouth and referrals. Things were boomingāuntil they werenāt. Now what?
If your phone isnāt ringing as much, and youāre worried about what the future holds for your construction business, youāre not alone.Ā
Many contractors are facing the same challenge. But thereās good newsāthereās a better way to generate leads (no cold calling required!).
In this episode of The Construction Leading Edge, I sit down with Logan Shinholser of Contractor Growth Network about effective strategies to generate high-quality leads and grow your business.
Today, youāll learnā¦
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Why are many contractors underperforming with their marketing efforts
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The common misconceptions that are silently killing your marketing efforts
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How to use content marketing and video to build trust with potential clients
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What to do before hiring someone to update your website
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How to make your website SEO-friendly
ā¦and a whole lot more!
Listen now to discover practical tips that will help improve your marketing strategy and get your pipeline flowing again.
Letās dive in!
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Key Takeaways:
Introduction (00:00)
Lead generation challenges in construction (02:36)
Shifting your marketing mindset (06:00)
Common lead generation and marketing myths (09:11)
How to build trust with potential clients online (13:17)
Why video marketing works (19:36)
Personal brand vs. business brand (25:28)
Why experimentation and iteration matter (28:38)
Top lead gen methods for construction businesses (33:08)
Do this before you hire a web designer (43:52)
Final advice (49:18)
Ā
Additional Resources:
ā”Is Your Construction Business Ready to Scale? Take the free online assessment HEREĀ
ā”Schedule your free business evaluation call with our team HEREĀ
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ā”Check out Contractor Growth Network HERE
ā” Subscribe to Contractor Growth Network Podcast HERE
ā
ā” Follow us on Facebook, Instagram, and LinkedIn
ā” Subscribe to our YouTube channel HERE
ā”Visit The Construction Leading Edge for more information HERE
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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.
Follow us on your favorite podcasting platform so you never miss an episode!
Ā
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