The Content 10x Podcast: Repurpose Your Content, Maximize Your Reach, Grow 
Your Audience

The Content 10x Podcast: Repurpose Your Content, Maximize Your Reach, Grow Your Audience

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Find out more at www.content10x.com... Show More

Episodes

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.   On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose.  Find out about:  What the knowledge to ac... Read more

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If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!   Great news! You don’t need to delete all of your bloopers, you can repurpose them!  In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context.  Discover:  Why you should not delete all of your mistakes and mishaps  Why people love and sh... Read more

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Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?   Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any.  But, how can you use hashtags on Instagram to get the best results?   On episode 81 of the podcast, I reveal why it’s important ... Read more

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  It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.   In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or podcast episodes with accompanying visual ... Read more

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2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn? Do want to find out what’s working and not working, and how to really rock on the platform? I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out: How to optimize your LinkedIn profile Exactly what content to post on LinkedIn How to repurpose... Read more

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Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page? We’ve all been there. Finding the right words and phrases is not easy.  Copywriting is not easy! The good news is that all of the time and effort that you spend finding those perfect words doe... Read more

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Would you like to learn more about how to stay true to your brand when repurposing your content?   Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content.   Learn all about:  The importance of branding for business  Top tips for creating content for your brand  How you can repurpose your content consistently to align with your brand  How you ... Read more

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Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button? Also, do you take action to help ensure that your content will get found by search engines? When I was at Podfest in Orlando in early March I discov... Read more

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There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform.  Or, if you’re already creating lots of content on Facebook, how can you repurpose it? I had the pleasure of speaking with Liz Melville, a highly regarded Facebook ads and marketing specialist, with over eight years... Read more

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You’ve created some fantastic content, but that’s just the start. What use is great content if nobody knows about it? By using promotional tactics from the movie industry, you can create great awareness of your content and your audience will be chomping at the bit for its release. Tune in to this week’s episode to learn: Four ways to get your audience talking about the release of your content using tips from the movie industry How... Read more

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Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV? Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really useful for you and your business. ... Read more

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Conferences, trade shows, workshops, seminars, networking events and so on puts your business in front of highly targeted leads. It’s also a great chance to forge business relationships and network with potential partners. But, in a sea of businesses with lots going on around you, how can you make sure that yours stand out? In this podcast episode, I share the repurposing considerations that we have put in place to prepare for the ... Read more

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My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happened to be a publisher! We discuss the following: How you can repurpose a podcast into that winning book Why repurposing content created a ready-made audience The importance of knowing the right tools for the job To read the full blog post... Read more

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Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog? Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content. On this episode of the podcast, I share my thoughts on whether or not yo... Read more

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Did you know that over 43 million people in the US have a smart speaker? People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food and groceries, controlling household devices, flash briefings and so much more. Flash briefings are short, informative pieces of pre-recorded audio that last up to 10 minutes long. And, you can even create your own flash briefing skill ... Read more

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When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book! In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of my best tips and advice on how you... Read more

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Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media.  There’s no doubt that video is a powerful way to grow your business. But are you leveraging video marketing for your business as much as you should? To help you answer that question, I’ve invited Jason Hsiao, the co-founder of Animoto onto the podcast to ta... Read more

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Do you want to learn how to convert video to audio?  By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 converter app! In this episode, I share my top four tips on how to convert your video to audio. Tune in to learn: How to repurpose your video content into high-quality audio co... Read more

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I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent. I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that he only earned income through in-pe... Read more

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In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve done and the experience I have in content marketing and lay down my 5 big predictions for 2019 that will help you maximise your efforts this year. Tune in to learn: The social media platforms to get involved with in 2019 The ways advanceme... Read more

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