The Content 10x Podcast: Repurpose Your Content, Maximize Your Reach, Grow 
Your Audience

The Content 10x Podcast: Repurpose Your Content, Maximize Your Reach, Grow Your Audience

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Find out more at www.content10x.com... Show More

Episodes

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow. These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we d... Read more

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On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can repurpose social media content too, for example, your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in a different way to new audiences. T... Read more

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Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'? If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-ni... Read more

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You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August. I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my e... Read more

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You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August. I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my e... Read more

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Have you tried using LinkedIn Live yet? Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live. But, is it all hype or will is succeed? And, how does it work? Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find out more about how you can broadca... Read more

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Are you consistent with your content? Or, do you struggle to keep up?   If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all.  In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so much is going on outside of the business (for... Read more

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If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells. But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer?  Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that converts and therefore allows you to bec... Read more

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Did you know that IGTV is no longer a vertical video only platform?  If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions! Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with yo... Read more

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Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming. In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka Studio Steve) from Pod Sound School t... Read more

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Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance.  In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know a bit more about. A few of my followers wanted to... Read more

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Delivering a TEDx Talk is a highly sought-after accolade for many speakers.  Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel!  On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in deliver... Read more

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We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.   I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The results from the report can help you identify what plat... Read more

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We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?  In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!!  This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we... Read more

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Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.   On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose.  Find out about:  What the knowledge to ac... Read more

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If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!   Great news! You don’t need to delete all of your bloopers, you can repurpose them!  In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context.  Discover:  Why you should not delete all of your mistakes and mishaps  Why people love and sh... Read more

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Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?   Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any.  But, how can you use hashtags on Instagram to get the best results?   On episode 81 of the podcast, I reveal why it’s important ... Read more

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  It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.   In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or podcast episodes with accompanying visual ... Read more

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2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn? Do want to find out what’s working and not working, and how to really rock on the platform? I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out: How to optimize your LinkedIn profile Exactly what content to post on LinkedIn How to repurpose... Read more

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Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page? We’ve all been there. Finding the right words and phrases is not easy.  Copywriting is not easy! The good news is that all of the time and effort that you spend finding those perfect words doe... Read more

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