The Content 10x Podcast

The Content 10x Podcast

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals strategies, ideas, tips and tricks to help you unleash the power of content repurposing! Find out more at www.content10x.com... Show More

Episodes

October 22, 2020 11 min
It’s the third anniversary episode of the Content 10x podcast! I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journey, and I am still amazed at how many doors the podcast has opened for me and continues to open for my business… Big thank you to everyone who listens in, I really appreciate you! On this anniversary, I'm sharing exactly how the Conte...
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Do you want your content to attract as many people as possible to want to work with you? You may be thinking, “yes, that sounds perfect!” But your answer should be, “no.” Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients. Wouldn’t it be great if your content saved you precious time and effort in not having to dea...
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Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start? It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started. Do you know wh...
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When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found? Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully...
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It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content. It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good. Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and origi...
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“What is the one best type of content to repurpose?” I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else. There isn’t a “best” type of c...
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I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing… I think that has something to do with the associations many of us have with the word ‘influencer’. The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figure...
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Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation. You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time...
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LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has. Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade. When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportun...
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Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic. Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to. We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So,...
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Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI. But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid. AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as o...
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An introduction to The Content 10x Podcast with Amy Woods. In this episode Amy explains what the podcast is about and who it’s for. Amy will be sharing ideas, tips, tricks and strategies for content repurposing. The podcast episodes will be released weekly on a Thursday, and will consist of short, bite-sized solo episodes. Occasionally Amy will invite expert guests onto the show who are pros at content repurposing. If you’re a con...
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Do you create GIFs as part of your content repurposing? For most the answer is no. GIFs are not something that you often hear mentioned when talking about content repurposing. However, a really interesting and fun way to add a whole new element to your content is to create GIFs from your videos or images. On the podcast this week my guests Andrew and Pete help me explore the world of GIFs. They were full of knowledge and had some e...
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When it comes to sharing content from one social media platform to another, you really need to respect each platform. Why are people on there? What do they expect to see? What will they respond to? In this podcast episode I talk about: Respecting the social media platforms Why you need to think about what people expect to see on each platform A run through of each main platform and key considerations Enjoy the episode and read my ...
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Have you ever wondered what blog syndication is? Ever considered if there is anywhere else that you can post your blog post besides your own website? This week on The Content 10x Podcast I speak with Yva Yorston and she shares lots of tips and advice on blog syndication. Yva is an entrepreneur from Aberdeen in Scotland. She started her business, Boost Business Support, at the age of 22, and within 4 years it had grown considerably....
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When it comes to creating and repurposing content we need to consider our audience and how they prefer to receive their information. For example, some people will like to read it, others may like to listen. On the podcast this week I explore seven different styles of learning and discuss effective ways to repurpose your content to target as many of those as possible. You will hear: Why learning styles are relevant for content creat...
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As content creators we always want to ensure that the message we’re trying to get across to our audience is understood. Added brownie points if our audience enjoyed consuming our content! That is why I think infographics are so good. Because, when done well, they tick both of those requirements. In this week’s podcast episode I explain why it's a really good idea to incorporate infographics into your content repurposing plans, ...
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Would you like to know what the biggest mistake is that people make when they repurpose their content? That is the topic of this week's podcast episode I discuss: Why a 'set and forget' approach isn't ideal Why the 'social' in social media shouldn't be ignored The importance of engagement Find out more here (http://www.content10x.com/repurposing-content).  Thanks for listening!
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If you have a podcast, then I think that repurposing your podcast into video format is a really good idea.  In this podcast episode, I share a few reasons why I believe video is a medium no one should ignore, then I share 5 ways to repurpose your podcast into video. The 5 ways that I cover range from putting yourself on camera and video recording your podcast episode being recorded, through to tools that automate putting your podc...
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In this podcast episode I share what content repurposing is, 5 reasons why you should be repurposing your content, and the types of content that you can repurpose. I believe that content repurposing should be at the heart of all content marketing strategies.  In fact, I think that if you're not repurposing your content you're really missing an opportunity. What is content repurposing? Content repurposing is about getting...
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