The Content 10x Podcast

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content…  

Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it?  

In this epis...

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!  

Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact…  

In this episode of the Content 10x podcast, host A...

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? 

In this episode of the Content 10x podcast, our host Amy Woods talks to co-founder of Omni Lab, Jonathan Bland. Jo...

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment!  

The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants just once!  

So, there’s nothing wrong with sharing your best con...

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent?  

In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the ...

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so.

But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when you reach your last slide and take a bow, it can be repurposed into multiple pieces o...

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants?

Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating ...

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator?

Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers.

Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents.

In this episode of...

In the new year it’s good practice to review your content strategy.  

There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. 

This year, we reviewed our content strategy and this has resulted in big changes. We’re ...

How do you prepare and conduct a really excellent expert interview?   

To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker.  

Sarah delivered a talk at Content Marketing World 2022 cal...

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…  

And if you haven’t thought about it, perhaps you should!  

The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value t...

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come?

In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content marketing in 2023.

Amy has hosted this st...

Is the ultimate end goal of content repurposing to be everywhere? 

Because if you’re everywhere, you will reach, connect with and convert more people…  

The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.  

There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people...

You can’t get around the fact that it’s tough out there for content creators and marketers.  

It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.  

So how do marketers navigate this brave new world where platforms...

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive.  

Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. 

Find out:  

• How...

As a content marketer, you will know and understand the power of evergreen content.

It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high.

It really is the gift that keeps on giving!

In this episode Amy looks at how we define evergreen content and how it can make repurposing that much easier and m...

Creating and repurposing content is great, but it only really works if your audience finds your content helpful and want to come back to it over and over again.

So, how do you find out exactly what they care about most, and what they really want solutions for?

In this week’s episode, Amy breaks down eight ways that you can ask your audience exactly what they want to see more of from you and how to repurpose their answers into valu...

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start.

Robert is the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute, as well as being a best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy an...

Every content marketer wants to produce relevant content that speaks straight to their ideal client and encourages lots of engagement. But how do you ensure those content ideas keep flowing?

The truth is our ideal clients are providing hints about the content that would be most useful to them all the time. We just need to know where to dig for them.

In this week’s episode, Amy reveals her top five places to go digging for content g...