In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.
From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content.
Find out:
- The ideal interview length (and why anything over an hour is a risk)
- How often to run expert interviews and how to fit them into your content workflow
- The biggest mistakes marketing teams make when interviewing experts – and how to avoid them
- Why a relaxed, conversational approach leads to better expert interviews than a rigid Q&A
- How expert interviews fit into your wider content strategy
Important links & mentions:
- The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
- The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
- How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
- How to Create Content that AI Can’t Create https://www.content10x.com/323/
- Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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