B2B Content Repurposing Done Right and How It’s Evolving

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.

Find out about:

• The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussions
• Why planning repurposing upfront delivers better results and avoids it becoming an afterthought
• The dangers of “checkbox repurposing” – and how to focus on quality and substance over volume
• How leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated content
• The future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than ever

Important links & mentions:

• Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330
• The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter