How to Build a Winning Blog Content Strategy with Andy Crestodina

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.

Find out:

• The surprising trends from 11 years of blogging data
• Why the most successful content mirrors the social media experience
• Some of the biggest challenges bloggers face (like driving traffic)
• How to adapt your content strategy for the rise of AI and generative search
• Tips on how to optimize blog posts to attract and retain readers

Important links & mentions:

• 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statistics
• Andy on LinkedIn https://www.linkedin.com/in/andycrestodina
• Andy’s book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)
• How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter