Webinars have been a favorite format in B2B content marketing for years – but why do they work so well?
In the first episode of our webinars miniseries, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to explore the benefits of webinars from both a strategic and practical point of view. Together, they break down seven clear reasons why webinars are still such an effective format for lead generation, relationship building, and content creation.
Find out:
- Why webinars are great for lead generation and audience engagement
- How they build trust and support thought leadership
- Why they're perfect for repurposing into lots of other content
- The benefits of webinars compared to in-person events
- What kind of data and insights they offer to help improve future content
Important links & mentions:
- The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
- Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
- Expert Interviews Miniseries https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared/
- The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
- The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
- B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
- Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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