Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it.
In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars.
This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges.
Find out:
- What to do when the tech fails mid-webinar, and why those moments can actually help build connection
- How to troubleshoot low registration numbers
- Proven strategies to keep your audience actively engaged throughout your webinar
- The best ways to convert webinar attendees into leads or customers after the session ends
- When to gate your webinar content vs. make it freely accessible for maximum reach
Important links & mentions:
- Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/
- Content 10x: https://www.content10x.com/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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