The Content Brief
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
Episodes
This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing.
You'll hear how language from spammy marketing emails might ...
This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do.
You'll hear how crisis communicat...
There will be no new episode this week, but the next episode is scheduled for October 8th.
This week's briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience.
You'll hear:
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Phil Treagus Evans shares an "EMPATH Framework," designed to ...
This week's briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought.
Then we'll preview the latest Orbit Media Blogger Survey (releasing on August 28) with A...
This week, we break down a real example of transforming generic marketing language into meaningful content, explore how gated content barriers have spread beyond contact forms, and I share an AI mistake I made that others can learn from.
You'll hear:
This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride.
You'll hear:
This week, we're looking at the gap between what marketers say and what they actually do—and how that disconnect shows up in their messaging, their goals, and their use of AI.
You'll hear:
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Why so many "human" content strategists still sound robotic (via i...
Just touching base with you about what's been going on and what to expect next!
Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create.
She'll add much-needed depth and context to the concepts of having self-awareness in the content we create, and how we can tap into the thoughts and emotions of ...
This week, we're revisiting the episode featuring Marcus Sheridan. The show is back with a new episode on April 2nd.
Someti...
Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership.
Matt brings decades of experience from his BBC and Channel 4 background to explain why so much content fails to resonate with audiences.
He reveals prac...
In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it.
As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from both sides - as someone wh...
Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand?
In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure.
We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture?
Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies can be applied internally.
Like ...
In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies.
Dan shares insights on avoiding the dull content from over-relying on AI and di...
Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication.
These factors can make or break a company's culture, content success and audience reputation.
Nick Coniglio and Marnie Stockman are successful tech entrepreneur...
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience.
Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include:
Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business.
Tod...
While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric."
Brian Piper is the Director of Content Strategy and Assessment at the Universit...
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