The Copy Dates Podcast
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.
Episodes
Navigating the world of evergreen funnels can feel like a maze, but when you have an expert like Roberta West guiding the way, the path becomes crystal clear.
In this episode, we dive deep with Roberta, shedding light on the nuances of evergreen strategies and the transformative power they hold for online businesses. From understanding the core differences between live launches and evergreen funnels to the pivotal role of compelli...
Let’s get physical! Today we’re going to talk about the physical parts of your offer- i.e. anything tangible (think workbooks, swag, meal plans, etc) but also the modules of your digital courses. Essentially, anything that the client gains access to after they purchase your offer.
But how much emphasis should you be placing on those tangible things in your sales...
One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives on the sales page. I’m not saying you need to weave an epic tale of love loss and adventure), but infusing key storytelling elements into the foundations of what you’re offering goes a long way in enlivening your copy and making it more likely to connect and convert. In this episode we’ll talk more about:
- W...
Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they don’t know why it’s better than all the other ones out there?
In this episode we take a closer look at:
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Launching an offer takes a lot of thought, planning, energy, and…copy! This may come as a surprise to you, or you may already know and are looking for tips. Either way, this episode is a great resource that covers all the launch copy you will need, as you get ready to put your offer out there to the world.
Taking time and care to write strong copy for your laun...
Sales objections are a tough thing to face, but you don’t have to handle them in a way that makes you feel…for lack of a better term…icky. In today’s episode, I’m giving my best pointers on how you can overcome objections in your sales copy in an empathetic and ethical way that you can feel GOOD about.
Wondering how to supercharge your pre-launch marketing? In this episode, we delve into the power of a waitlist strategy and how it can elevate your product launches.
We'll explore the ins and outs of creating an effective waitlist, from crafting enticing incentives to nurturing potential buyers. Discover the benefits of building anticipation, gathering feedback, and ensuring you're attracting the right audience. Plus, we...
In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches.
With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.
In our last episode of 2021, I’m letting you in on a secret: if you really want to have your most successful launch (time after time), you need to examine the data that each launch provides. I’m wrapping up my launch strategy mini-series with some tidbits about doing a post-mortem on each launch, which can provide valuable insights that help you plan for your next launch and to make it better.
...What should you do in 2022 to set yourself up for launch success? In today’s episode, it’s time to get into the creation phase of your launch! Let’s talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going.
There are a range of mistakes that I’ve seen made - and made myself - leading up to and ...
Let’s talk launches, baby! I’m talking about what you should do prior to a launch in order to set yourself up for success. So often, business owners want to jump right into launching their offer and skip some vital steps that could really benefit them in the long run when it comes to connections and conversions.
I get that it’s tempting to put all your energy in...
On today’s episode of The Copy Dates Podcast, I’m talking about how you can not only write authentic, high-converting copy, but how you can do it with EASE. Yup, I’m breaking down how to write engaging content in a way that takes all the dread out of it.
Here are some specific topics I cover in this episode:
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In today’s episode of The Copy Dates Podcast, I’m talking about getting into the right mindset to write amazing copy for your business. And with that, I’m debunking three common beliefs I often hear that hold people back.
Here are some specific topics I cover on this episode:
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On today’s episode of The Copy Dates Podcast, I’m diving into what social proof means and how you can use it strategically to help make sales for your business.
While this is a term that’s thrown around a lot in the business world, it can be hard to connect what it means to how it can be used intentionally to meet your goals. I’m getting into the nitty-gritty of...
In today’s episode of The Copy Date Podcast, I’m talking about a phenomenon that’s 100% torture for writers: writer’s block. This issue can feel debilitating, but it doesn’t have to. Although there’s no one-size-fits-all cure for this “ailment,” there are definitely ways to minimize it.
One of the most effective methods of eradicating writer’s block that I’ve fo...
The idea of authenticity can sometimes get in the way of how you show up for your business! In today’s episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldn’t do that they can’t recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.
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This one thing could be running your copy. In this episode, I’ll be talking about empty copy, how damaging it can be for your business, and how you can recognize it. This can be a tricky thing to catch, but I have some tips and tricks so you can eradicate it from your messaging.
Unfortunately, empty copy is more prevalent than we think! And truthfully, it can be...
In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business.
Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their cl...
In this episode, I’ll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy. There are many people who think avoiding pain points is the recipe for success, but I believe it’s imperative to cover them in your copy.
Connection-driven copy is what will convert readers into customers, and effectively covering pa...
In this episode, I’ll be covering the differences between copywriting and content writing and the important role strong copywriting plays in your business.
It’s a common misconception that copywriting and content writing are the same thing when in reality, they’re quite different.
Here are a few topics I cover to help you ...
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