Brandon Castaneda is the Founder and CEO of EZ Bombs, a Hispanic food brand known for its seasoned meat bombs that turned traditional Mexican recipes into a viral sensation on TikTok Shop. The company achieved over $20 million in sales within its first year by leveraging creator-driven engagement and viral social strategy. Brandon scaled operations rapidly — transitioning from fulfillment out of his mom's kitchen to co-packing and outsourcing logistics to 3PL partner ShipBob — saving around 1,600 labor hours per month. His leadership reflects a family-first ethos and keen digital growth acumen that transformed a homegrown idea into a breakout CPG success.
In this episode…
Cooking traditional meals at home can feel overwhelming for busy families. Many lack the time, skills, or even access to the right ingredients, leading them to rely on fast food or packaged options instead. How can people reconnect with authentic flavors while keeping meal preparation simple and enjoyable?
Brandon Castaneda, a seasoned entrepreneur and business leader, shares how his family transformed cultural recipes into convenient seasoning bombs that make cooking easy and flavorful. He explains the trial-and-error process of developing a product that dissolves seamlessly, the viral strategy that turned a kitchen experiment into a social media phenomenon, and the importance of building a brand rooted in authenticity. Brandon also highlights how customer feedback, international demand, and smart use of AI have guided decisions, showing that rapid growth is possible when innovation meets customer experience.
In this episode of The Customer Wins, Richard Walker interviews Brandon Castaneda, Founder and CEO of EZ Bombs, about creating a viral food brand from family recipes. Brandon discusses building trust with customers, scaling into thousands of retail stores, and expanding into international markets. He also explores lessons in customer satisfaction, the role of AI in operations, and future plans to diversify flavors and reach new audiences.
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