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August 14, 2025 10 mins

How to Own Your Reputation Before Someone Else Does


In this episode, George Wright III emphasizes the importance of shaping and controlling your personal and professional reputation. He discusses why authority acts as the new currency in today's business world and provides a comprehensive framework for owning your narrative before someone else does. Key steps include auditing your current online presence, creating a clear and compelling brand story, identifying your ideal client, building authority assets, and consistently publishing relevant content. George also highlights the importance of actively managing your ongoing story to maintain and protect your digital identity.


01:39 Auditing Your Current Reputation

02:45 Crafting Your Core Brand Story

03:59 Identifying and Targeting Your Ideal Client

04:51 Building and Showcasing Authority Assets

06:08 Consistency and Automation in Content Publishing

07:18 Actively Managing Your Ongoing Story

08:48 Conclusion and Call to Action


You have GREATNESS inside you. I BELIEVE in You. Let’s Make Today the Day You Unleash Your Potential!


George Wright III

CEO, The Daily Mastermind | Evolution X

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