Adam Rosenberg - Inside an Affordable Housing Strategy That's Changing Lives in Nashville

Adam Rosenberg is the Founder of AGB Real Estate, which revitalizes neglected real estate assets in sought-after neighborhoods. He is also the Co-founder and Advisor of House of Attention, a creative studio that specializes in immersive and interactive experiences. As a multifamily real estate developer, Adam identifies creative ways to convert existing assets into profitable apartment buildings.

In this episode…

As cities grow and housing costs rise, working-class individuals are often forced to relocate farther away from jobs, transportation, and essential services. Simultaneously, underserved populations struggle to find safe, stable housing, and the systems meant to support them are underfunded or fragmented. How can developers balance profitability with purpose to create housing for those who need it most?

Affordable and workforce housing developer Adam Rosenberg focuses on speed, partnerships, and support systems. Having transformed motels into high-quality workforce apartments, Adam emphasizes rapid development, on-site case management, and cultivating purpose for tenants through access to training and jobs. He also works closely with nonprofits and public agencies to provide wraparound services, like healthcare and transportation, ensuring tenants have the tools to stabilize and grow. By exceeding minimum housing requirements and leveraging underused housing vouchers, developers can drive meaningful change.

In this episode of The Decision, Eric Jackson and Robert Hartline interview Adam Rosenberg, Founder of AGB Real Estate, about building scalable housing solutions with social impact. Adam explains how his team rapidly redevelops properties, why partnerships with nonprofits are essential, and how he navigates public funding shifts.