Will Wilson - Rebuilding a Thriving Business With Servant Leadership

Will Wilson is the CEO of Tennessee Cheesecake, which crafts custom desserts for the food service industry. He grew up in the business after his mother founded it in 1981. For over 15 years, Will has led Tennessee Cheesecake from a product-centric to a service-oriented company, focusing on team development and adaptability.

In this episode…

Many entrepreneurs find themselves stuck in chaos juggling growth, operations, and team management without stepping back to assess the emotional pulse of their company. How can you rebuild a thriving business culture when you realize it’s broken, and you might be the reason why? 

For second-generation business leader Will Wilson, the turning point in his company came when he recognized that his team was struggling under a culture he didn’t realize had gone sour. He transitioned from a problem-solver to a servant leader focused on empowering others. After navigating a chaotic manufacturing environment, Will built a culture rooted in accountability, improvement, and trust. He credits EO and EOS for helping him prioritize team growth, create strategic clarity, and break seasonal cycles by reinvesting in his people and processes.

Join Robert Hartline in today’s episode of The Decision as he sits down with Will Wilson, CEO of Tennessee Cheesecake, to discuss how he transformed his leadership and company culture. Will talks about developing his team, overcoming burnout cycles, and finding strength through EO.