Behind the Streaming: Michael Rigsby & Jeff Hoker on the Business of Dirt Racing [EPISODE 9]

In this powerhouse episode of The Dirt Parlor Podcast, hosts Gordy and Don sit down with two of dirt racing’s most influential voices—Michael Rigsby, the visionary behind Dirt on Dirt and key figure at FloRacing, and Jeff Hoker, the force behind Hoker Trucking and a major backer of elite late model drivers. Together, they unpack the changing landscape of dirt racing, diving into streaming’s rise, the money it brings, and the questions it raises.

Streaming has transformed the sport, but has it done more harm than good? Rigsby opens up about his mission to put dirt racing on the map, tracing his journey from humble beginnings with a camcorder in a personal vehicle to pioneering one of the most influential platforms in motorsports media. Hoker offers the sponsor and promoter perspective, weighing in on what’s working, what’s not, and what needs to change to keep the sport thriving for racers and fans alike.

With decades of experience between them, Rigsby and Hoker don’t shy away from the tough stuff addressing the rumors, the criticism, and the realities behind who benefits most from streaming deals. It’s raw, honest, and essential listening for anyone who loves racing. This is The Dirt Parlor at its best: real talk, big insights, and conversations that matter.

🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Bodies by Skinny and Checkered Customs for their support. Your commitment fuels the passion, competition, and community that make dirt racing great!

🎧 Available on Apple Podcasts, Spotify, and YouTube.