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July 28, 2025 34 mins
In this episode, Martine Richardson and Lori Eubanks engage with Jen Way, a real estate sales coach, who shares her journey from real estate agent to coach. Jen emphasizes the importance of authentic conversations in sales, the impact of AI on the industry, and the necessity of building trust with prospects. She discusses creative solutions for sellers and highlights the significance of consistency and prioritizing profit in real estate investing. The conversation is rich with insights on transforming sales approaches and providing genuine value to clients.
 
Takeaways
  • Authentic conversations lead to higher conversion rates.
  • Coaching provides fulfillment beyond financial gain.
  • AI is a useful tool but cannot replace human connection.
  • Sales should focus on providing solutions, not just closing deals.
  • Building trust with prospects is essential for success.
  • Creative solutions can help sellers find the right path.
  • Consistency in marketing leads to success in sales.
  • Profit should be prioritized in business activities.
  • Sales is the most critical role in a business.
  • Helping others can lead to financial success.
Sound Bites
  • "I'm here to show you the Jen way."
  • "Be consistent."
  • "Profit comes first."
Chapters
00:00Introduction to Real Estate Coaching
02:43The Journey into Real Estate and Coaching
05:09The Role of Technology in Real Estate Sales
07:52Human Connection vs. AI in Sales
10:18Transforming Sales Approaches
13:01Building Trust with Prospects
15:47Providing Genuine Solutions in Sales
18:46Navigating Legalities in Real Estate Transactions
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