John breaks down why SEO is no longer just about rankings—it's about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You'll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers.
00:00 Start
01:00 SEO in 2025
01:27 Rankings Are Dead
02:17 The Visibility Audit
02:47 Step 1: AI Overview Presence
03:30 Step 2: Local Pack Wins
04:13 Step 3: Review Strategy
05:04 Step 4: Media Mentions Matter
06:12 Step 5: Master EAT Principles
07:06 Step 6: AI-Ready Content
08:44 Step 7: CTAs That Convert
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