AI, Authenticity, and the Future of PR

Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence. Today we discussed: 00:00 Introducing Christine Perkett 00:49 How the Nova Method was Created 02:12 How is AI Changing PR? 03:24 How AI and PR Helps you Build Trust 06:51 The Three-A's Framework 10:38 Protecting your Brand From Bad Exposure 14:57 How Does PR Intersect with Modern Search 16:52 Understanding a Clients Brand 20:38 Gauging When to Use AI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts