Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.
Today we discussed:
00:00 Opening
00:09 Introducing Andy Crestonida
01:03 What is AI's Impact on Marketers in 2025
03:26 Making More Time for Relationships
04:59 The State of AI in UX
08:29 AI's Impact on Content Creation
10:09 Is Keyword Ranking Important in 2025?
11:14 There's More to Content Than Search
14:00 Important Metrics for Insightful Data
15:54 How AI Can Help with Analyzing Metrics
17:36 Tuning out Noise
18:46 How AI Can Help with Leads
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