Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth.
Today we discussed:
00:00 Start
00:43 Introducing Sara Nay
01:37 Identifying Problems with the Traditional Agency Model
03:30 The Anti-Agency Model and AI's Impact on Marketing
05:22 Timeless Marketing Principles in the Age of AI
07:23 Challenges and Dangers of AI Adoption in Small Business Marketing
09:47 The Fractional CMO Plus Model for Small Businesses
14:45 Agency Mindset Shift to Stay Relevant in the AI Era
16:36 Practical Steps for Small Businesses to Take Ownership of Marketing
18:22 How Small Businesses Should Approach AI Integration
20:33 Closing and Resources
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