With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:
00:00 Introducing Christine Perkett
00:09 The evolved buyer journey
02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode
03:43 How AI interrupts and reshapes journey stages like know, like, and trust
04:55 Recommendation engines and the rise of self-service experiences
06:12 The need to rethink SEO: focus on questions, not keywords
06:50 Combining digital efficiency with emotional, human-centered marketing
08:33 The journey is already changing—are you adapting?
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