Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before.
00:00 Introduction
00:53 Meet Todd Sawicki
01:58 AI Search Revolution
03:47 How AI Changes Search
05:49 AI Boosts Conversions
07:22 SEO to Product Marketing
08:18 Training AI Like Salespeople
09:47 Quality Content Wins
13:01 Future of AI Conversions
15:50 Birth of Gumshoe AI
17:01 What AI Says About You
18:18 AI Customer Personas
19:38 AI Competitive Edge
20:41 High-Intent Search Focus
22:58 How Gumshoe Works
25:20 Competitor Analysis Tools
26:38 Gumshoe for Marketers
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