Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world’s most sought-after sales speakers. He’s the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times.
Today we discussed:
00:00 Introducing Alex Goldfayn
00:50 Transforming From Reactive to Proactive
02:56 Being Proactive Is a Necessity
04:46 Avoiding Rejection
06:28 Showing Up When Nothing is Wrong
07:45 The COPE Methodoligy
09:03 People Just Want to Be Helped
11:16 Swinging the Bat
15:54 Reminding the Customer
16:35 How Can Non-Sales Employees Be Proactive
18:20 How To Integrate a Proactive Mindset
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