Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.
00:00 Start
00:33 Meet Anthony Blatner
01:09 Why LinkedIn Ads Work
02:20 Best Industries for LinkedIn
03:20 Campaign Structure Secrets
06:04 Thought Leader Ads
08:26 Targeting Mistakes to Avoid
11:29 Budgeting for LinkedIn ROI
14:32 Retargeting & Lead Capture
16:14 Creative Best Practices
18:04 LinkedIn Culture Shift
18:31 AI Impact on LinkedIn
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