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December 15, 2021 41 mins

Is your business more focused on acquiring new customers than retaining current customers? Customer loyalty and retention are often overlooked, which can be a big mistake! In fact, it is much less expensive to retain an existing customer than it is to engage a new customer. Many businesses already have customer contact information and just aren’t leveraging that data.


As the Partnerships Manager at LoyaltyLion, Jack Johnson has a wealth of knowledge when it comes to loyalty marketing. LoyaltyLion is a data-driven engagement and online loyalty platform for e-commerce that helps businesses make their customers feel valued, resulting in customer retention and increased sales.


In this episode, Ramin Ramhormozi and Jack Johnson discuss the importance of having a loyalty program in any business. They discuss the various rewards and methods that can be used to incentivize customers along the customer journey as well as what works and what does not work to increase the customer lifetime value.


Topics Include:

  • Importance of loyalty and retention in e-commerce
  • Leveraging data
  • Customer lifetime value
  • Customer journey
  • Loyalty lifecycle
  • Loyalty programs
  • VIP experience
  • Types of rewards
  • Integrations
  • Touchpoints
  • Incentivizing customers
  • Black Friday / Cyber Monday
  • Seasonality
  • And other topics...


Guest Bio

Jack Johnson is the Partnerships Manager at LoyaltyLion, a data-driven engagement and online loyalty platform for e-commerce. He is an expert in loyalty marketing and sales strategy. Jack has been a brand strategist for several e-commerce startups in North America but currently resides in London. In his spare time, he loves to cook and swim.


Resources Mentioned:

LinkedIn: Jack Johnson

Website: LoyaltyLion, Shopify

Facebook: @LoyaltyLionHQ

Software: Attentive, Salesforce, Tapcart




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