Ep 20 Using Analytics To Get The Most Out Of Your Email & SMS Marketing

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include:
00:00 - Intro 
13:45 - Know your numbers
14:40 - Top KPIs
19:10 - KPIs specific to email & SMS
21:30 - SMS KPIs in Glew
23:00 - What to do when someone responds to SMS marketing using Gorgias
26:30 - How many people are using SMS marketing
27:30 - Glew aggregates data from all channels
31:12 - How does Glew Segment?
33:45 - Glew and returned orders
34:50 - How many times customers use discount codes
36:00 - 1 Tip for someone starting e-com
38:10 - 3 pillars of e-com
39:50 - Rapid fire questions 

Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
Glew: https://www.glew.io/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
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