TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.
Topic includes:
00:00 Intro
4:10 What should businesses understand about creative driving revenue?
7:40 Brands need to understand where their customers are so they know where to focus.
9:05 Tiktok Security and Privacy
11:12 What makes TikTok so much more appealing than their competition?
13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?
16:30 What tips can you provide to help me get started?
19:45 Social commerce and how it works
21:20 When do brands start TikTok BFCM initiatives?
24:05 TikTok trends for BFCM - be ontop of it
26:00 Shopify + Tiktok
28:15 Brands that are crushing it on TikTok
29:40 One important piece of advice would you provide them with that would help kick their new e-commerce venture into high gear?
32:40 Older generation does not like to be on cam, younger does
33:00 Takeaway from podcast
Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
The Loft 325: https://theloft325.com/
HG Performance Creative: https://www.hgperformancecreative.com/
Dr. Squatch: https://drsquatch.com/
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