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October 10, 2022 41 mins

TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.

Topic include:

  • 00:00 Intro
  • 4:10 What should businesses understand about creative driving revenue?
  • 7:40 Brands need to understand where their customers are so they know where to focus.
  • 9:05 Tiktok Security and Privacy
  • 11:12 What makes TikTok so much more appealing over their competition?
  • 13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?
  • 16:30 what tips can you provide to help me get started?
  • 19:45 Social commerce and how it works
  • 21:20 When do brands start TikTok BFCM initiatives?
  • 24:05 TikTok trends for BFCM - be ontop of it
  • 26:00 Shopify + Tiktok
  • 28:15 Brands that are crushing it on TikTok
  • 29:40 One important piece of advise would you provide them with that would help kick their new e-commerce venture into high gear?
  • 32:40 Older generation does not like to be on cam, younger does
  • 33:00 Takeaway from podcast

Resources Mentioned:

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