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October 17, 2022 47 mins

With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The E-commerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales.

Timestamps

00:00 Intro
3:54 Nick's safari in Kenya
7:00 Nick's entrepreneurship
9:50 Differences between email & SMS marketing
12:30 Where does SMS excel?
15:10 What to consider before jumping into SMS
21:40 How to build your SMS list
24:55 Popup - ask for email or sms first?
27:00 Example of a brand that does only SMS marketing
28:30 Strategies after SMS popup is setup?
33:00 What makes Recart different?
36:50 SMS Compliance
39:50 Tips for someone coming into e-commerce
44:00 Rapid fire questions

References
recart.com 
calvinklein.us/en
skuagency.com 

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