All Episodes

November 17, 2022 48 mins

We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions

REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/

//////////////////////////////////////////



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.