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March 19, 2023 49 mins

Welcome to Episode 32! 

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services.

Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site.

Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level!


00:00 Intro
11:32 When and Why should an e-commerce company use press releases? 
15:00 Journalists are storytellers
16:00 The creative process for press releases
18:25 PR Distribution
22:05 AI and press releases
25:45 SEO and PR
28:15 Do’s and Don’t’s of press releases
31:05 PR strategies for startups
36:00 How effective is HARO? 
37:30 Advice for today’s entrepreneurs to set the stage for success
41:30 Rapid Fire Questions



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