The eCommerce Expert Show

In this engaging conversation, we discuss strategies for finding and connecting with potential affiliates to promote your eCommerce brand. We emphasize the importance of researching organic search results, identifying competitors' affiliates and advertisers, and crafting a compelling pitch that focuses on what you can offer the affiliate.

By leveraging these tactics, you can significantly amplify your brand's presence and boost the...

In this information-packed episode, we dive deep into the world of eCommerce and digital marketing with our guest, the CEO of Media Scale and Traffic Online. We discuss the impact of the pandemic on eCommerce, the challenges of Facebook advertising, and the increasing importance of AI in business success. We also explore the benefits of leveraging AI in every aspect of a business, and the need to stay competitive by adopting new te...

Ready to level up your Amazon Marketing game? In this eCommerce Expert Show Podcast episode 10, I sat down with Ken Johnson, the CEO of Ridgeline Insights, to unveil the secrets of successful Amazon Marketing strategies. Don't miss this chance to elevate your business and conquer the Amazon marketplace! In our conversation, we tackle various topics that are vital for anyone looking to thrive on Amazon. From brand ownership vs. part...

Welcome to another episode of the eCommerce expert podcast, where we dive into the ever-evolving world of Google Shopping with my special guest Ramon Boone, a game-changing Director of Customer Acquisition with nearly 20 years of experience in paid acquisition and growing brands. We discuss the power of Google's PerformanceMax as a marketing tool, harnessing the vast amount of data collected by Google across its various platforms, ...

In this episode, I had an insightful conversation with Eddie Maalouf, founder and CEO of 4Media Marketing, one of the fastest-growing full-service eCommerce and info product marketing agencies in the USA. We discussed Eddie's incredible growth journey, the importance of optimizing cash flow and profitability in eCommerce businesses, and strategies for increasing eCommerce conversion rates. We also explored the common mistakes made ...

In this episode, I had the pleasure of speaking with Matthew Stafford, owner of Build Grow Scale and a top Shopify Optimization Expert. We dove into his entrepreneurial journey, which began with running a successful concrete business and later transitioned into the world of eCommerce. We discussed the importance of focusing on more than just traffic and ads to achieve eCommerce success and the significance of starting ...

In this episode, I dive deep into the world of Amazon private label businesses with my guest, Neil Twa, who has been launching, operating, and growing eCommerce businesses on Amazon for the past nine years. We discuss the evolution of Amazon as a traffic source, the concept of recession-proof business models, and the potential of eCommerce as a solution. We also explore strategies for building a profitable Amazon brand, the importa...

In this episode, we dive deep into advanced email marketing & SMS strategies for eCommerce businesses. My guest Jimmy Kim, founder of Sendlane, explains how his company started as a platform to make money for himself and his co-founder and has now evolved into a Series B company with the vision to unify the stack and give merchants more data and tech power. We also dive into how email marketing has evolved over the pas...

In this episode of the e-commerce expert podcast, Justin Christianson, co-founder of the full-service conversion optimization company Convergent Fanatics, shares his origins story of how he got into conversion optimization and his experience of selling his company. We also touch on what preparation is needed when exiting a company, and advice on how to make the process easier. The episode dives into the specifics of co...

In this episode, we go deep on email marketing for eCommerce with co-founder of “The Email Experience”, Dave Miz. We dig deep into the importance of leveraging email and e-commerce platforms, such as Shopify and Klaviyo to REALLY personalize the email experience and maximize response. Additionally, we discuss predictive analytics to trigger flows and increase ROI, as well as how to track and attribute customer behavior across diffe...

In this episode, Derek Gehl interviews Chris Haddad, one of the world's copywriting greats. He shares his journey to success, which began with a suggestion from his career counselor and eventually led him to a career as one of the highest-paid copywriters in the world and the founder of his own “Dating” product line. We also discussed the prevalence of social anxiety and ADD among entrepreneurs, the use of VSLs for ecommerce succes...

This episode Derek Gehl interviews Los Silva, an ecommerce entrepreneur with over 20 years of experience building brands online. We discussed the importance of both direct response and brand building in order to maximize profits, and how to build relationships with influencers. Additionally, we explore the differences between the ecommerce and direct to consumer spaces, the importance of investing in the customer experience, and ho...