400 Million Shoppers on ChatGPT: A Look at the Future of Agentic Commerce

Episode Description

AI shopping is no longer a future trend. It’s happening now, and I have to say, this episode really got me excited about what’s ahead for ecommerce. Hopefully, it does the same for you.

Welcome to episode #47 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch, grow, and win in commerce. If you want support on your journey, join our community of hundreds of entrepreneurs and get access to content, coaching, workshops, and a private network of fellow ecommerce entrepreneurs.

In this episode of The Ecommerce Revolution Podcast, five-time founder Scot Wingo, CEO of ReFiBuy and author of the Retailgentic Substack, joins me to break down how Agentic Commerce is reshaping the way consumers discover, research, and buy products online.

We start by revisiting Scot’s early work in the world of marketplaces from eBay and Amazon to what’s emerging next, and explore how his latest company is helping brands prepare for the new generation of GenAI-powered shopping engines.

Then we dig into the big headline: 400 million people are already using ChatGPT for shopping. Scot explains what that means for ecommerce merchants, how “agentic” shopping experiences are evolving, and why the next big wave of ecommerce could arrive by this Holiday season.

Tip: Listen closely to Scot’s predictions in this episode. If he’s even half right, the future of commerce is about to change forever.

Given Scot’s background, we spend some time discussing marketplaces. If you missed our earlier episode on marketplaces, check it out here:👉 Ecommerce Marketplaces: Your Path to Growth and Scale

And to understand how ChatGPT’s new Instant Checkout changes everything for ecommerce, read my breakdown here:👉 ChatGPT Just Changed Ecommerce Forever

Key Takeaways

* The rise of Agentic Commerce and why it’s the next evolution beyond marketplaces

* How 400 million shoppers are already using ChatGPT to research and buy products

* Why retailers must start preparing now for the holiday shopping agentic wave

* How ReFiBuy helps brands optimize product data for GenAI shopping engines

* What Shopify’s move into the agentic space means for independent merchants

* The five levels of shopping autonomy and where we are today

* Scot’s predictions for Agentic Commerce

Chapter Timestamps

00:00 – Intro: The Rise of Agentic Commerce03:00 – From ChannelAdvisor to ReFiBuy: Scot’s Journey Through Ecommerce09:00 – The Evolution of Marketplaces (and what’s next)18:00 – The Problem with Product Data and How AI Can Fix It25:00 – What Is Agentic Commerce? Explained36:00 – 400 Million Shoppers Are Already on ChatGPT42:00 – GEO/AEO: Optimizing Product Data for GenAI Engines49:00 – Shopify’s Role in the Agentic Era53:00 – Predictions for Holiday 2025, 2026, and Beyond55:00 – How Ecommerce Entrepreneurs Can Prepare Today57:00 – Where to Follow Scot and Subscribe to Retailgentic

Links Mentioned

* Scot Wingo on LinkedIn

* ReFiBuy

* Retailgentic Substack

* Ecommerce Marketplaces: Your Path to Growth and Scale

* ChatGPT Just Changed Ecommerce Forever

Outro

If you enjoyed this episode, make sure to subscribe wherever you get your podcasts. For more insights, join our growing community at The Ecommerce Revolution, where we help emerging ecommerce entrepreneurs launch, grow, and win in ecommerce.

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