Gen is co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Before Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.
SHOW NOTES00:00 Intro06:50 Entrepreneurial journey, and Jungle Scout11:10 What is zero-party data?21:10 Why you don't need to discount your brand with popups24:10 3 pillars Pre-hook targets26:15 What happens when a user starts a quiz but doesn't complete it?27:20 Brands that are doing quizzes well31:30 How many questions should you ask in a quiz? 34:13 What shouldn't you ask in a quiz? 35:20 Merchants worried about adding quizzes to their site37:30 What revenue should merchants expect from quizzes39:00 How long to set up a quiz? 42:40 Which industries haven't adopted quizzes? 44:30 What advice would you give someone new to ecommerce?48:10 Rapid Fire Questions
MENTIONSPre Hook: https://prehook.com/Jungle Scout: https://www.junglescout.com/Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quizQuiz Example 2: https://helixsleep.com/Teelixir: https://teelixir.com/Content Inc: https://amzn.to/3DqQPm4 Loom: loom.comNike: https://www.nike.com/SKU Agency: https://skuagency.com
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