Gen is co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Before Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.
SHOW NOTES00:00 Intro06:50 Entrepreneurial journey, and Jungle Scout11:10 What is zero-party data?21:10 Why you don't need to discount your brand with popups24:10 3 pillars Pre-hook targets26:15 What happens when a user starts a quiz but doesn't complete it?27:20 Brands that are doing quizzes well31:30 How many questions should you ask in a quiz? 34:13 What shouldn't you ask in a quiz? 35:20 Merchants worried about adding quizzes to their site37:30 What revenue should merchants expect from quizzes39:00 How long to set up a quiz? 42:40 Which industries haven't adopted quizzes? 44:30 What advice would you give someone new to ecommerce?48:10 Rapid Fire Questions
MENTIONSPre Hook: https://prehook.com/Jungle Scout: https://www.junglescout.com/Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quizQuiz Example 2: https://helixsleep.com/Teelixir: https://teelixir.com/Content Inc: https://amzn.to/3DqQPm4 Loom: loom.comNike: https://www.nike.com/SKU Agency: https://skuagency.com
//////////////////////////////////////////
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!